Having web presence is a must in any business marketing plan. A solid website is one very important aspect, but there are other outlets to put your services and products in customers’ hands at very low to no cost to you.
Blogging, email and social media marketing, and search engine optimization (SEO) are great ways to market your business. The idea is to get your content- information on products, services, and brand- to your target internet viewer. However, never underestimate the challenge of “spreading your net wide” by thinking outside of the box as to how and where they may be found.